Why is the Agtech Letter needed?
Put simply, it’s because we want to help you develop a working routine around the use of technology that let you seize the best opportunities related to technology while avoiding mistakes and mitigating risks.

You and your business operations are affected by several macro trends that drive the development of new technology at a fast pace and that change the business landscape that you are operating in.
Aquiring the knowledge about how this will affect you and what you need to do to become profitable and sustainable in the long term is important.
Large macro trends that affect you today
- Society trends - Sustainable food production and increased demands for traceability.
- Demographic trends - Fewer people should produce more food using less resources.
- Financial trends - More expensive agriculture inputs and larger costs for machines.
- Technology trends - More data, more analytics, more complexity and more possibilies.
Improved knowledge about technology help you with
Control
There are many who wan to use agricultureal data in different ways.
A good understanding of data and how it can be used by different stakeholders give you control and confidence.
Put your data to work and make sure that your data work for you!
Efficiency
Low profitability can be battled by efficient and effective operations.
Key insights about data, AI, and autonomy supports you in the work to optimize operations in a smart way.
Let the technology save you time, energy, and money!
Confidence
New technology comes with new opportunities but also new risks.
A solid strategy for how to implement key technology in your operations is one part to future-proof your business.
Create a strong foundation for the next generation by working with data today.
How will we dig into this topic going ahead?
In the Agtech Letters we will showcase different types of technology together with the benefits, opportunities, and risks that comes with it.
By providing nuggets of information each week, you can improve your insights of the technology that is changing the farming business without spending lots of time in the office.
Agtechers' Actions
Find one or a few people in your organization that can be responsible for following and learning more about what is happening in the agtech domain.
Next week we are starting to dig into what digitalization and AI is.
